Saffron have designed the new branding for US arts centre Oklahoma Contemporary, formerly known as the City Arts Center.
Saffron comment: ‘The idea that quickly emerged was ‘Creative connections’, speaking to Oklahoma Contemporary’s role in connecting the local community with contemporary art, connecting art with the individual, and hosting the conventional alongside the unfamiliar. This idea was brought to life in a powerful visual language that gives Oklahoma Contemporary an iconic visual system while allowing for the work of exhibited artists and the educational mission to take centre stage.’
“The project to open a new restaurant and bar was on the table. The principal idea was to serve, in Montreal, food and products from the “terroir” such as maple alcohol. The name Caribou was chosen to express a contrast between the metropolis and forest territories. The logotype itself is inspired by some western typography and Art Deco. The alcohol bottles are identified with the same system as maple syrup, depending of their characteristics. Simple and effective.”
Maxime Brunelle is a graphic designer based in Montreal. During and after his graduation from UQAM School of Design he developed interest into typography and branding which can include a wide variety of projects. He’s also a proud member of the SDGQ and the Type Directors Club of New York. And most of all, he loves being a designer.